Y Studio is led by Yanni Pounartzis.
For over 25 years, Yanni immersed himself in advertising and design, crafting brand campaigns for some of the world's most recognisable names. The work you see here culminates that journey - a carefully curated selection of projects. It’s also a testament to the collaborative spirit of this industry, built with the help of many great people along the way.
At Y Studio, we help organisations create and clarify their story, sharpen their thinking, and make braver, better decisions - early, when it matters most. We provide perspective, challenge assumptions, and guide ideas before they become expensive, diluted, or forgettable.
Services
Graphic Design
Design that is clear, restrained and purposeful. Y Studio approaches graphic design as a problem-solving discipline - creating systems and materials that communicate confidently without excess. This includes brand identity, print collateral, signage and campaign assets, always grounded in clarity, hierarchy and longevity rather than trends.
Brand Development
Brand development starts by defining what an organisation stands for, how it thinks, and the personality it expresses. We help organisations articulate their purpose, positioning and tone, then translate that thinking into identities that are impactful and timeless.
Concept Development
Y Studio specialises in early-stage concept development - shaping the central idea, narrative or organising thought that underpins a project or campaign. This work often prevents misalignment later, saving time, budget and dilution.
Advertising Campaigns
We help shape campaigns that are strategically sound, creatively confident and appropriate to their audience and context. This may involve leading the creative direction, guiding internal teams, or collaborating with external organisations to ensure the core idea remains intact.
Naming
Naming is a strategic exercise - balancing meaning, tone, memorability and longevity. Y Studio develops names that are distinctive and aligned with an organisation’s purpose, rather than clever for clever’s sake.
For over 25 years, Yanni immersed himself in advertising and design, crafting brand campaigns for some of the world's most recognisable names. The work you see here culminates that journey - a carefully curated selection of projects. It’s also a testament to the collaborative spirit of this industry, built with the help of many great people along the way.
At Y Studio, we help organisations create and clarify their story, sharpen their thinking, and make braver, better decisions - early, when it matters most. We provide perspective, challenge assumptions, and guide ideas before they become expensive, diluted, or forgettable.
Services
Graphic Design
Design that is clear, restrained and purposeful. Y Studio approaches graphic design as a problem-solving discipline - creating systems and materials that communicate confidently without excess. This includes brand identity, print collateral, signage and campaign assets, always grounded in clarity, hierarchy and longevity rather than trends.
Brand Development
Brand development starts by defining what an organisation stands for, how it thinks, and the personality it expresses. We help organisations articulate their purpose, positioning and tone, then translate that thinking into identities that are impactful and timeless.
Concept Development
Y Studio specialises in early-stage concept development - shaping the central idea, narrative or organising thought that underpins a project or campaign. This work often prevents misalignment later, saving time, budget and dilution.
We help shape campaigns that are strategically sound, creatively confident and appropriate to their audience and context. This may involve leading the creative direction, guiding internal teams, or collaborating with external organisations to ensure the core idea remains intact.
Naming is a strategic exercise - balancing meaning, tone, memorability and longevity. Y Studio develops names that are distinctive and aligned with an organisation’s purpose, rather than clever for clever’s sake.
Creative & Cultural Advisory
Early-stage creative and strategic advisory, helping organisations make better decisions, reframe briefs before they harden, sense-check ideas politically, culturally and creatively, and eliminate weak thinking early.
Early-stage creative and strategic advisory, helping organisations make better decisions, reframe briefs before they harden, sense-check ideas politically, culturally and creatively, and eliminate weak thinking early.
Placemaking & Spatial Narrative Strategy
Placemaking and spatial narrative strategy, including naming places and precincts, developing story frameworks for projects, integrating art, signage and identity, and aligning community, council and developer interests.